Category: Trend report


Though 2011 will see us move still further from the economic woes of recent history, don’t expect a massive change in the tangent of fashion: the major excesses of the last decade are gone, and 2011 will see us, rightfully, continue on with a drive of subtle consumption mixed with obvious quality. 2011 fashion trends will accomodate the fact that we’ll be buying less but spending more. That means less bland, and more quality. Fewer indulgences, but better statement pieces. And what will those statements pieces and trends for 2011 be?

Key Looks by desingers

Burberry and Balmain

Biker clothing

Burberry and Balmain were nspired by Motorcycle chic.

As of spring 2011 the military fashion trend will have been with us for over a decade. And for that decade it’s been great, we’ve loved it, but 10 years later we have to admit: spring 2011 is the time to move on. The question is: what do we move on to? The answer: the trend that’s been living in its shadow, waiting for its moment of glory. And for spring / summer 2011 it’s going to get just that because here comes the biker trend.

Rider Jacket was in fashion from 2009 and next year more detailed biker clothings will come.

Prada & Balenciaga

The pieces are fresh above all else and combine functional silhouettes with dazzling hues. Bright colors anchor the collection and are seen in expertly tailored suits and striped dresses and skirts, making the pieces wearable. Prints are quirky featuring monkeys, bananas, curlicues and cherubs, creating a sensory overload that is impossible to look away from.

Other added factors of playfulness are the accessories. Creeper-like platforms create an unusual juxtaposition to the femininity of the ready-to-wear and sky-high sandals and pumps mimic the prints featuring curlicues and stripes. Huge fur stoles in eye-popping colors accompany most looks for a perfect transition from chilly weather to warmth.

Though much more over the top, Spring 2011 is not so drastically different from Prada’s Fall collection in terms of silhouettes. The glamour and the sensuality is still there, just exaggerated with the bold prints and hues. Any woman daring enough to be seen in these pieces will surely not be missed.

Let other designers focus on wardrobe basics; at Balenciaga, it’s fashion with a capital F. Working with ideas that could be mundane in other hands—volume, sports, menswear—Nicolas Ghesquière has turned out the boldest pre-fall collection we’ve seen so far. Jackets and coats, some printed with palm tree or geyser motifs, have Cristobal Balenciaga’s signature curving, egg-shaped backs. Sweatshirts are made from jersey fused to high-tech foam and paired with double-layer minis, while smock tops are cut in windbreaker nylon and worn with track pants in wool jacquard. As for the masculine influence, it can be traced in the sloping, oversize shoulders of a jacket laser-cut above the waist.

But color, such a strong theme this season, was the first thing you noticed at the label’s New York presentation. The models wore towering platforms inspired by the French industrial designer Charlotte Perriand and patchworked together from swatches of bright leather, metal, and wood. On their legs, meanwhile, were yellow, red, or green tights spliced vertically with opaque and sheer sections. Yes, the hosiery will be for sale, and for a very nice, under-$100 price.


Continues their feminine look for 2011 s/s.  They have done something with pleats.

Oversize Shoulder

Seems oversize shoulder affected many designers. the skinny short jacket evolved into power shoulder jacket last year, now it become oversized shoulder.

Jill Stuart

Thigh high boots

Or over-the-knee boots.

Thigh boots are considered by many to be erotic or kinky. They are used as fetish clothing in boot fetishism and shoe fetishism.

Always fashion goes to extreme to extreme

When it start from skinny style , it evolves to oversized item and it goes back to original.


Emphasize beauty through use of color. Find inspiration in the world of flowers. Love gold, bronze and all warm metallics. Go for simple, basic shapes in complex final products. These are just some of the rules of Symmetry, our multi-platform forecast for Spring/Summer 2011 offering seasonal inspiration for men’s, women’s, active, cosmetics, interiors and industrial design. Containing key color directives along with visual inspiration, suggested color harmonies and individual swatches of each of the forecasted colors.

Citing exotic destinations like Africa, India, Peru and Turkey as inspiration for spring 2011, designers continue to satisfy consumers’ need to escape everyday challenges with intriguing color combinations that transport them to foreign lands.

“The colors designers have chosen for the spring season present an interesting marriage of unexpected warm and cool tones,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “By cleverly combining complementary colors, those that are opposites on the color wheel, they have created a striking intensity to the palette. These unique color combinations make it possible for consumers to pair existing pieces in colors traditionally associated with fall, with new favorites to punch up springtime wardrobes.”

Flirtatious Honeysuckle is a feel-good hue that brings a festive sense of playfulness to this season’s palette. This vibrant pinkish-red for both apparel and cosmetics makes consumers feel alive, and is a perfect post-winter pick-me-up.

Spicy, gregarious and persuasive describe Coral Rose, a sophisticated orange that, much like Beeswax, a warm, honeyed yellow, conjures up feelings of faraway lands and locales. Pair either of these piquant hues with a cool, refreshing color-wheel opposite like Regattafor a vibrant color combination that will add zest to any wardrobe. Romantic, fancifulLavender implies sensuality with its subtle hint of red undertone. Combine it with Beeswax or Coral Rose for a unique counterpoint.

Alluring Blue Curacao evokes thoughts of tropical destinations and pays homage to the 2010 Color of the Year, Turquoise. Practical consumers can continue to incorporate enticing Caribbean blues into spring by pairing Blue Curacao with warm, complementary colors like Honeysuckle or Coral Rose. Peapod, a fresh yellow-green, brings an organic element to the palette and is reminiscent of the green shoots that signify change and new beginnings traditionally found in spring.

Trans-seasonal neutrals ground this season’s palette and provide a stable backdrop for all the other colors. The so-called “nude hues” are represented in the range of ethereal Silver Peony to dramatically deep Russet. Another dependable background color, Silver Cloud, is the quintessential neutral that consumers can rely on to coordinate with everything in their closet.

For 17 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. This report previews the most prominent hues for spring 2011.


Background :

Recession affects fashion and it seems that, in this economic downtown, women don’t spend on lipstick anymore.
In this whole philosophy of looking good for less, what’s the true situation of fashion industry, as one of their purposes, besides art and fashion statements, is to sell?

Kill heels, mini skirts and bright-colored lipsticks are all examples of extreme fashions. They are also popular fashion item during a recession. Shoes with heels more than 10cm highㅡso called kill heelsㅡare  this year’s hot item. How can the kill heel trend be explained? One psychologist said these eye-catching, fancy shoes help women escape the gloomy economy. How about the miniskirt?

Well, there’s an old sayingㅡ”The worse the economy gets, the shorter women’s skirts get.”

This actually makes sense. Women enjoy wearing these stylish skirts, and clothing makers spend less on fabric in the bad economy. Lipstick also sells well during recessions, and that makes sense too. Brilliantly-colored cosmetics like lipstick can boost anybody’s mood.

What’s more, they are fun to use and relatively inexpensive.

So, when the recession makes you feel blue, why not try some of these cool fashions?
At New York Fashion Week

, many participating designers chose to organize lower-cost presentations and set up systems where attendees stroll around models that stand still, thus avoiding expensive and pretentious runway shows.

While a runway show held at Fashion Week’s tents usually costs $100,000 to $250,000 or more, a show in a smaller location could actually cut the expenditure in half and a presentation in the designer’s display area could be the most cost-effective option of all.

Which designers tried to save some money? Well, we have Betsey Johnson, Reem Acra, Nary Manivong, Joanna Mastoianni, Generra, Luca Luca and Temperley.

While others try to keep under control costs, Marc Jacobs, one of most favorite designers

all over the world, turned his fashion show into e true competition, challenging all fashionistas to obtain an invitation at the designer’s show, which will shelter only 500 guests, compared to the usual 2,000 attendees.

The bleak economic outlook is forcing some of the city’s stalwart designers to re-think how they show their clothes.
So, Calvin Klein, Donna Karan and Marc Jacobs are amongst the designers to understand and apply a critical social situation in their works.

Meanwhile, two great British designers, Betty Jackson and Paul Smith, from their own experiences, think that “In times like this you have to focus on what you do well and do it better and really try and not be too much affected by it”.

So, how about dressing as same as usual, for less?  

Hot items in Fashion:

Rider Jacket : despite of economical difficulty, costly leather rider jacket was sensationally popular. It’s because this item can be matched to various item such as dress, jeans and leggings. People couldn’t afford to buy many items, but it just deserves to buy for cross-match. 


Leggings : due to economy recession, customer’s buying is pretty shrunken, but people needed to give some changes to their fashion, so leggings was the answer. Cheaper than pants, but it still gives a lot of impression with various prints. 

The popularity of leggings was basically extension of the popularity of skinny pants in silhouette.


Balenciaga metallic leggings


Channel Metallic leggings

Jumpsuit : i Jumpsuits have often been used as stage costumes in stage productions and by various singers and bands: Elvis Presley, Mick Jagger, The Who, Freddie Mercury, Feeder, Alphaville, Goldfrapp, Britney Spears, Pink, Devo, Polysics, Spice Girls, Korn and Slipknot, for example, have all performed in flamboyantly-designed jumpsuit-like garments. Catsuits, or skin-tight jumpsuits of shiny fabric, have also been popular on stage.

Though this trend tends to skew a bit younger, there are plenty of options for a variety of personality types and social situations. These cool utilitarian one-pieces have been produced by everyone from Givenchy to J.Crew, Stella McCartney to Cynthia Rowley.


 Kill heel : Nothing makes you feel as instantly sexy like a pair of great heels. 

A long with the fad of skinny pants and leggings, Kill heel became a popular item. Even though there were some reports of bad injuries on their wearing, but women still love Kill heels which can make them taller and skinnier.


Mulleavy sisters LED Heels 

Oversized accessories : Nowadays a plain outfit is a real no-no option to look stunning and chic. Instead it’s time to learn more about the oversized accessories trend 2010 that puts these fashion pieces into the center and provides us with the privilege to embed more and more of them into both our formal as well as casual outfits.



What others were in fashion? Flat shoes, Power shoulder, Bohemian prints. Sheer jersey, Cardigan. Metallic Fabric, Lace


As Panton nominated 10 colors early for the 2010 s/s season,


Whilst at first glance the palette looks vast it seems to play on quite a similar set of hues, featuring mostly light & bright summery colours which try to capture a younger and a more up beat tone then the much more demure colours. Also predicted was a re-occurrence of the romantic trend and inspirations taken from the Pop Art of the sixties and seventies.

Many designer used Neural colours with some other ingredients like pastel colours, black , metallic for their collection during the fashion week.

Designer’s websites : PRADA, BALENCIGA, LANVIN, LOUIS VUITTON, and etc.

Fashion week official sites : NY, LONDON, MILAN, PARIS.

Rei Kawakubo and Yohji Yamamoto, two  designers based in Japan made an enormous impact on the international fashion.

There is the first exhibition in Europe, organised by Barbican Art Gallery,  enormous prehensively survey avant-garde Japanese fashion, from the early 1980s to now.

Two master desinger played a key role in this event.

I could also see other desingers works like Issey Mitake, Junya Watanabe and Young designers in the fields currently.

Yohji is known for an avant-garde spirit , didn’t followed the current trend , but re-creat by removing it.

His signature oversized silhouettes in black often feature drapery in varying textures.

Yamamoto’s work has also become familiar to consumers through his collaborations with other fashion brands, including Adidas (Y-3), Hermès, Mikimoto and Mandarina Duck; and with artists of different genres, such as Sir Elton John, Placebo, Takeshi Kitano, Pina Bausch and Heiner Müller.

Rei Kawakubo , She is untrained as a fashion designer, but studied fine arts and literature at the university.

seems like she took quite similar step in this field.

The brand she lauched in early 1980s, Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments. During the 1980s, her garments were primarily in black, dark grey or white. The materials were often draped around the body and featured frayed, unfinished edges along with holes and a general asymmetrical shape.  Rei likes to have input in all the various aspects of her business, rather than just focussing on clothes and accessories. She is greatly involved in graphic design, advertising and shop interiors believing that all these things are a part of one vision and are inextricably linked.

Also I made a trip to a comme de garcon shop in Dover st. but seemed Rei had much changes in her style, compared with her early but still impressive with the products.   

The two designers seems they are taking similar steps and both are likely inspired by Samurai costumes, especially bulky, oversized silhouette and dark color.  There was no special mention about that, but as Japanese designers, it’s likely to be refered. Their clothes are pretty interesting , epecially the construction. This will affect me when I explore for my project.